November 2012
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Month November 2012


Back at the University of Chicago [when I was studying Marketing]…, there were only 4 Ps that defined Marketing: Product, Price, Place, and Promotion. Now, Guy Kawasaki adds: a/the 5th P: Proselytization, which is the process of converting others to your belief, doctrine, or cause. Marketing has now taken on a “new definition.”

Mind mapping

What is Mind Mapping?

Mind mapping is a tool used for creating, thinking, organizing, note taking and brainstorming.

All mind mapping begins with a “central idea” that is inserted in the middle of a map. From there, build branches or nodes around the mind map’s central idea, with the first layer being one hierarchical layer of thought down/removed. Further layers, and subsequent branches are simply additional levels down in logical thought.

Relationships within mind maps blueprint how concepts link together.

Like this:

Mind mapping [See 6 common uses below] will make you more effective [i.e., doing the right things] and more efficient [i.e., doing the right things right].

  1. Book Summaries
  2. Brainstorming and Ideation
  3. Problem Solving
  4. Content Creation
  5. Note Taking
  6. Organizing and Reorganizing

Getting started with mind mapping is easy (i) You can use pen and paper to keep things simple, or (ii) Employ a high-quality mind mapping application, such as Scapple [for simple trouble-free maps & note taking], or NovaMind [for more complex maps and integration with project planning software such as the fabulous Merlin].