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Month January 2013

Marketing—some simple ideas in quotes

Here are some great and memorable marketing quotes:

  • “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker
  • “The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.” ~ Sergio Zyman
  • “The aim of marketing is to make selling superfluous.” ~ Peter Drucker
  • “What really decides consumers to buy or not to buy is the content of your advertising, not its form.” ~ David Ogilvy
  • “Instead of one-way interruption, web marketing is about delivering useful content at precisely the right moment when a buyer needs it.” ~ David Meerman Scott, Author, The New Rules of Marketing and PR
  • “The urgent can drown out the important.” ~ Marissa Mayer, CEO of Yahoo
  • “Business has only two functions – marketing and innovation.” ~ Milan Kundera (the author of The Unbearable Lightness of Being)
  • “Because it is its purpose to create a customer, any business enterprise has two – and only these two – basic functions: marketing and innovation.” ~ Peter Drucker
  • “Don’t find customers for your products, find products for your customers.” ~ Seth Godin
  • “Either write something worth reading or do something worth writing.” ~ Benjamin Franklin
  • “Marketing is too important to be left to the marketing department.” ~ David Packard
  • “Content is King!” ~ Bill Gates
  • “If you have more money than brains you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” ~ Guy Kawasaki
  • “Marketing wants ‘Mr. Right’ but Sales but wants ‘Mr. Right Now’” ~ Unknown
  • “Markets are conversations.” ~ Levine, Locke, Searls and Weinberger in The Cluetrain Manifesto
  • “What helps people, helps business.” ~ Leo Burnett
  • “The aim of marketing is to get customers to know, like and trust you.” ~ Unknown
  • “Marketing takes a day to learn. Unfortunately it takes a lifetime to master.” ~ Phil Kolter
  • “Advertising in the final analysis should be news. If it is not news it is worthless.” ~ Adolph Ochs
  • “We need to stop interrupting what people are interested in & be what people are interested in.” ~ Craig Davis, Chief Creative Officer of J. Walter Thompson
  • “The purest treasure mortal times can afford is a spotless reputation.” ~ William Shakespeare
  • “Man’s mind, once stretched by a new idea, never regains its original dimensions” ~ Oliver Wendell Holmes

Inspiration for great success(es)…

Education trends…

What Is an Adjunct Professor?

An adjunct professor is a part-time professor who is hired on a contractual basis rather than being given tenure and a permanent position.

Fact/trend: Adjunct professors as a percent (%) of faculties of U.S. Colleges:

  • 1975 — 43%
  • 2009 — 70%

That/this is a big strategic (?) shift…

Sales

Sales as a function is at the start of a quiet revolution, and it is being driven by several factors:

  • the broader availability of information
  • a more aggressive lean-forward approach to purchasing
  • higher expectations for enterprise quality software [CRM, ERP, etc.] experiences
  • more process-driven tactics are being utilized to running sales teams

So, when customer behavior, customer expectation, and internal management processes are all in flux, it’s a very interesting time to be in sales. And, as a meditation teacher once said,  ”Chaos should be regarded as extremely good news.”

Time management

Time Management in a Nutshell

The key to effective time management, it seems, is balance. Stay focused and allocate your time against key activities in a balanced and meaningful way.

Key Activities:

  1. making operational decisions
  2. managing and motivating people
  3. setting direction and strategy
  4. managing short-term or unexpected issues
  5. dealing with external stakeholders

Balance, balance, balance…

A perspective on “reinvention”

Think about a perspective called “creative destruction” aka “reinvention”the new makes obsolete and replaces the old…

In business, If one takes this concept to heart [and to the max], a notion might be to set up an organization within an organization to destroy it. Better to be destroyed from within than from without if you own the destroyer from within. So, In addition to a CEO an organization would also have an LOO [Loyal Opposition Officer] who leads the destructive unit.*

For example, before there were electronic pocket calculators, scientists, mathematicians, etc. had to use a slide rule for certain calculations. The leading slide rule manufacturer was damaged from parties outside [e.g., Texas Instruments], not from the inside… Get it?

*Who knows organizational weaknesses better than an insider?

The benefits of failure

Instead of asking yourself after a failed attempt: “What have I lost?” ask, “What have I gained?” i.e., redefine the meaning of failure…