The main areas of improvement to focus on: customer segmentation [employ matching] salesforce effectiveness [view sales as an “opportunity cost“] pricing go-to-market approach [direct v. channel partners] cross-selling [it is usually the lowest-cost alternative] customer retention [insure said via policies, activities, etc.] (repco) And, for margin improvement: How to drive significant top-line revenue growth from […]
This 8 Point Plan was written (2011) for an incoming President on behalf of a €500mil./$647mil. Italian packaging company that was planning to enter the U.S. market in the prime and very competitive industrial goods and services sector [Forest Products, Paper & Packaging]. The plan’s template is based on the Spencer Stuart 8 Point Plan for
“Now what?”—when you’re in charge… An Axis work product example Read More »
The key factors that determine successful outcomes are: simplicity security repetition surprise speed purpose These same things apply to many areas of business too (e.g., a new product launch, etc.).
The keys to successful (special operations) missions Read More »
Look for a 70% solution and assess and refine from there—think: pilot, assess, refine, repeat (parr). I believe in action over inaction—plain and simple. (aa) (repco)
Develop a bias for action Read More »
Hello and welcome to the (mk) Mark Kirkwood WordPress.org website. To get started…, please remember that “Rome was not built in a day.” As such, it will take many posts to outline Axis Associates (aa) and RevenueEengine Partners Co. (repco), and their many assignments, endeavors, missions, and accomplishments. In short, it is all about: “ideas for management