{"id":846,"date":"2013-03-09T01:29:54","date_gmt":"2013-03-09T06:29:54","guid":{"rendered":"http:\/\/markkirkwood.com\/?page_id=846"},"modified":"2013-03-09T01:31:03","modified_gmt":"2013-03-09T06:31:03","slug":"sales-channel-management","status":"publish","type":"page","link":"https:\/\/blog.markkirkwood.com\/?page_id=846","title":{"rendered":"Sales"},"content":{"rendered":"<p><span style=\"color: #00225d;\"><strong>Sales &amp; Channel Management<\/strong><\/span><\/p>\n<p><span style=\"color: #888888;\">Helping clients completely transform their go-to-market model and sales organization by boosting growth, reducing costs, and building best-in-class capabilities.<\/span><\/p>\n<p>Axis\u2019s Sales &amp; Channel Management group helps clients\u00a0in two ways: by improving the effectiveness of their sales investments and interactions with customers; and by simultaneously driving for efficiency in all channels (e.g., face-to-face sales force, inside sales, third-party channel partners) and the associated back office\/sales operations.<\/p>\n<p>Our approach to sales transformations encompasses how and to whom companies sell their products and services, the channels they use, and the back-office operations that support these efforts. Where necessary and appropriate, we also help clients address specific challenges in their go-to-market strategy, sales-force effectiveness, key-account management, and other relevant areas. Our team consists of several partners and associate partners, and a broader affiliated group of senior practitioners throughout the United States.<\/p>\n<p><strong><span style=\"color: #00225d;\">What we do<\/span><\/strong><\/p>\n<p>Our approach extends from quick targeted interventions that unlock value (e.g., improving a client\u2019s key-account management program) to more holistic sales transformations focused on architecture, execution, and skill-building opportunities across the client&#8217;s entire go-to-market model:<\/p>\n<ul>\n<li><b><span style=\"color: #00225d;\">Optimize return on sales investments<\/span><br \/>\n<\/b>Cutting sales costs without losing revenue is both art and science. Our collaborative approach helps companies gain transparency on the performance of their route-to-market mix while identifying potential improvement areas and concrete ways to achieve them, such as creating lean back-office sales operations.<\/li>\n<li><b>F<span style=\"color: #00225d;\">ind and capture pockets of \u201cgranular growth\u201d<\/span><br \/>\n<\/b>Nearly every company with a dispersed customer base and a large number of sales transactions has considerable opportunity for organic growth if it looks at the right level of granularity. We help companies take a fine-grained view by geography, industry segment, and offerings to find the hidden pockets of growth\u2014including often overlooked small and medium-sized business segments\u2014and then tailor the strategies and approaches needed to capture them.<\/li>\n<li><b><span style=\"color: #00225d;\">Building the high-performing sales force<\/span><br \/>\n<\/b>Today\u2019s big company sales organizations often consist of thousands of people spread across vast geographies. To boost the effectiveness of these far-flung organizations, we help build necessary skills in the organization by providing innovative, hands-on programs that include performance dialogues, train-the-trainer capability building, and a \u201cfield and forum\u201d approach for sales managers that combines classroom and on-the-job learning. This component is critical in achieving sustained improvement.<\/li>\n<\/ul>\n<p><strong>Examples of what we do<\/strong><\/p>\n<ul>\n<li>Designed a new go-to-market model for a global paper packaging player, reducing selling, general and administrative costs by 20 percent over 18 months.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Sales &amp; Channel Management Helping clients completely transform their go-to-market model and sales organization by boosting growth, reducing costs, and building best-in-class capabilities. Axis\u2019s Sales &amp; Channel Management group helps clients\u00a0in two ways: by improving the effectiveness of their sales investments and interactions with customers; and by simultaneously driving for efficiency in all channels (e.g., [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":760,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-846","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=\/wp\/v2\/pages\/846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=846"}],"version-history":[{"count":0,"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=\/wp\/v2\/pages\/846\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=\/wp\/v2\/pages\/760"}],"wp:attachment":[{"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}