{"id":1287,"date":"2013-09-10T12:06:10","date_gmt":"2013-09-10T16:06:10","guid":{"rendered":"http:\/\/markkirkwood.com\/?p=1287"},"modified":"2013-09-11T08:45:10","modified_gmt":"2013-09-11T12:45:10","slug":"a-vision-for-the-future","status":"publish","type":"post","link":"https:\/\/blog.markkirkwood.com\/?p=1287","title":{"rendered":"A vision for the future"},"content":{"rendered":"<p><strong>Every Company Needs a Plan for Building a Successful Business<\/strong><\/p>\n<p>Step One: Write a business plan\/a core plan that includes these main content categories:<\/p>\n<ol>\n<li>Executive Summary: One-page describing your mission, your goals, the status of the marketplace, and why your plan works&#8230;<\/li>\n<li>Company Description: Staff, current revenue levels, a comprehensive look at products, and basic financial results&#8230;<\/li>\n<li>Market Research: Data that shows there is a want and a need for the products and\/or services you are proposing.<\/li>\n<li>Net New Products: A detailed list of those products and services, and the training needed to bring them to market&#8230;<\/li>\n<li>Marketing and Sales Plan: A list of sales milestones in order to measure progress, and a proper marketing plan with examples of steps you will need to take to drive and support sales, and actually hit those milestones.<\/li>\n<li>Financial Projections: Copies of current and proposed [pro forma] documents, including profit and loss worksheets, cash-flow models, and balance sheets. Each of these documents should show a different set of results, before and after&#8230; Costs of equipment and infrastructure purchases should be included as well&#8230;<\/li>\n<\/ol>\n<p>This list of requirements, will, for instance, help somebody from a banking institution (or an &#8220;other&#8221; party) understand your business. In the end, as long as you have compelling documentation showing a core market need, a fair amount of cash left over at the end of the day, and growth potential over time, you stand a good chance of obtaining financing, support, etc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every Company Needs a Plan for Building a Successful Business Step One: Write a business plan\/a core plan that includes these main content categories: Executive Summary: One-page describing your mission, your goals, the status of the marketplace, and why your plan works&#8230; Company Description: Staff, current revenue levels, a comprehensive look at products, and basic [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1287","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=\/wp\/v2\/posts\/1287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1287"}],"version-history":[{"count":0,"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=\/wp\/v2\/posts\/1287\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}