{"id":1681,"date":"2020-03-09T08:00:56","date_gmt":"2020-03-09T12:00:56","guid":{"rendered":"http:\/\/markkirkwood.com\/?p=1681"},"modified":"2020-04-15T11:13:36","modified_gmt":"2020-04-15T15:13:36","slug":"covid-19-protect-recover-and-retool","status":"publish","type":"post","link":"https:\/\/blog.markkirkwood.com\/?p=1681","title":{"rendered":"Covid-19: Protect, Recover and Retool"},"content":{"rendered":"<h5><strong>Balance protecting and running the business today with retooling the business for tomorrow and thrive after the pandemic.<\/strong><\/h5>\n<p><span style=\"color: #0274be;\">Figure 1<\/span><\/p>\n<div class=\"hero__bottom-wrap row\">\n<div class=\"hero__left-wrap large-9 column\">\n<h4><span style=\"color: #993366;\"><strong>Act now<\/strong> to protect and run the business today<\/span><\/h4>\n<p>Respond to the crisis and <strong>protect<\/strong> the business<\/p>\n<ul>\n<li>Model aggressive scenarios and focus on revenues, costs, cash, operations and organization<\/li>\n<\/ul>\n<p>Ensure business <strong>continuity and stability<\/strong><\/p>\n<ul>\n<li>Plan a cascade of more severe actions to preserve business viability, and identify what would trigger them<\/li>\n<li>Reduce or eliminate nonessential activity<\/li>\n<\/ul>\n<h4><span style=\"color: #666699;\"><strong>Plan now<\/strong> to retool the business for the future<\/span><\/h4>\n<p><strong>Accelerate<\/strong> through the recovery<\/p>\n<ul>\n<li>Forecast demand by geography, channel and segment<\/li>\n<li>Develop flexible operational, organizational, and financial plans to capture pent-up demand (or adjust for over-served demand)<\/li>\n<li>Prepare your cost structure and balance sheet for the future and begin to acquire new capabilities<\/li>\n<\/ul>\n<p><strong>Retool<\/strong> for the new world<\/p>\n<ul>\n<li>Rediscover the raw customer need while avoiding &#8220;average customer&#8221; discussions*<\/li>\n<li>Rethink strategic priorities and invest in or acquire key capabilities to leapfrog the next few chapters of your industry&#8217;s evolution<\/li>\n<li>Use digitization and partnerships to help your organization and operations increase resilience, scale and speed<\/li>\n<li>Start a learning journey to accelerate your most critical initiatives and build future businesses<\/li>\n<\/ul>\n<p>* Important new questions need to be answered. For example, will <a href=\"https:\/\/www.bain.com\/insights\/three-elements-of-value-for-consumers-take-precedence-snap-chart\/\">the elements that customers value<\/a> shift irrevocably? In many industries, leaders will have to determine how to serve their customers\u2019 raw needs in a changed world. All companies need to seek out signals of changing customer expectations. They may adjust their go-to-market and distribution models based on new behaviors&#8230; Winning companies will also avoid any considerations of the \u201caverage customer.\u201d When seeking new customer insights, they\u2019ll prioritize direct conversations with their most valuable customers.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Balance protecting and running the business today with retooling the business for tomorrow and thrive after the pandemic. Figure 1 Act now to protect and run the business today Respond to the crisis and protect the business Model aggressive scenarios and focus on revenues, costs, cash, operations and organization Ensure business continuity and stability Plan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1681","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=\/wp\/v2\/posts\/1681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1681"}],"version-history":[{"count":0,"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=\/wp\/v2\/posts\/1681\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}