{"id":2287,"date":"2021-07-15T08:00:51","date_gmt":"2021-07-15T12:00:51","guid":{"rendered":"http:\/\/markkirkwood.com\/?p=2287"},"modified":"2021-10-16T14:19:24","modified_gmt":"2021-10-16T18:19:24","slug":"the-invisible-edge","status":"publish","type":"post","link":"https:\/\/blog.markkirkwood.com\/?p=2287","title":{"rendered":"The invisible edge"},"content":{"rendered":"

The invisible edge<\/strong><\/p>\n

Fast-growing companies spend more than slower companies on intangible assets such as brand, skills, and knowledge. Are you investing enough in the assets you can\u2019t see?<\/p>\n

\n

\u201cIntangible assets . . . are invaluable to the firm\u2019s competitive power. In fact, these invisible assets are often a firm\u2019s only real source of competitive edge that can be sustained over time.\u201d<\/span><\/p>\n

\n

\u2014Hiroyuki Itami<\/span><\/p>\n

\n

Which ones matter<\/strong><\/p>\n<\/div>\n

\n

The intangibles that matter most.<\/p>\n<\/div>\n<\/div>\n

\n

Innovation | Data | Human | Brand<\/em><\/p>\n

Top growers are more than twice as likely as low growers to use data as the basis for decisions; to quickly build on successes and abandon failures by closely measuring the impact of R&D and design; and to invest in disruptive innovation, including disrupting their own business models proactively.<\/p>\n

\n

Multiples<\/strong><\/p>\n<\/div>\n

\n

The highest growth occurs when companies invest in different categories of intangibles simultaneously.<\/p>\n

\n

Growing invisibly<\/strong><\/p>\n<\/div>\n

\n

Making the most of intangible assets requires distinctive capabilities\u2014and an agile, test-and-learn organizational culture.<\/p>\n

    \n
  • Keep learning<\/li>\n
  • Keep executing<\/li>\n
  • Keep personalizing<\/li>\n
  • Keep visible<\/li>\n<\/ul>\n

    Deliver competitiveness and growth.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    The invisible edge Fast-growing companies spend more than slower companies on intangible assets such as brand, skills, and knowledge. Are you investing enough in the assets you can\u2019t see? \u201cIntangible assets . . . are invaluable to the firm\u2019s competitive power. In fact, these invisible assets are often a firm\u2019s only real source of competitive […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2287","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=\/wp\/v2\/posts\/2287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2287"}],"version-history":[{"count":1,"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=\/wp\/v2\/posts\/2287\/revisions"}],"predecessor-version":[{"id":2288,"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=\/wp\/v2\/posts\/2287\/revisions\/2288"}],"wp:attachment":[{"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}