{"id":2504,"date":"2024-09-01T08:00:05","date_gmt":"2024-09-01T12:00:05","guid":{"rendered":"https:\/\/blog.markkirkwood.com\/?p=2504"},"modified":"2024-10-13T09:53:27","modified_gmt":"2024-10-13T13:53:27","slug":"strategy-ai","status":"publish","type":"post","link":"https:\/\/blog.markkirkwood.com\/?p=2504","title":{"rendered":"Strategy &#038; AI"},"content":{"rendered":"<div class=\"responsivegrid mb-1 pl-mob-0 pr-mob-0 pl-tab-2 pr-tab-2 aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--phone--0 aem-GridColumn--offset--default--0\">\n<div class=\"aem-Grid aem-Grid--8 aem-Grid--default--8 aem-Grid--phone--12 \">\n<div class=\"title di-title cmp-di-title cmp-di-title__article cmp-di-title__page-intro font-weight__heavy pl-tab-0 pr-tab-0 aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--default--8\">\n<div id=\"title--bfed860b\" class=\"cmp-title font-size-h1 \">\n<h1 class=\"cmp-title__text\">Strategy<\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"responsivegrid pl-mob-2 pr-mob-2 pl-tab-2 pr-tab-2 aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--phone--0 aem-GridColumn--offset--default--0\">\n<div class=\"aem-Grid aem-Grid--8 aem-Grid--default--8 aem-Grid--phone--12 \">\n<div class=\"subtitle title di-subtitle cmp-di-subtitle font-weight__regular cmp-di-subtitle__page-intro pl-mob-0 pr-mob-0 pr-tab-0 pl-tab-0 aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--default--8\">\n<div id=\"subtitle--bf8b9806\" class=\"cmp-subtitle font-size-h2 \">\n<p class=\"cmp-subtitle__text\">Strategy is an organization\u2019s growth blueprint. It provides direction, sets priorities, and guides decisions. To set a winning strategy, leaders need to understand their competition, mitigate risks, and make hard choices about change and innovation.<\/p>\n<h1 class=\"cmp-title__text\">Generating value from generative AI<\/h1>\n<div class=\"responsivegrid content-width-di aem-GridColumn aem-GridColumn--default--12\">\n<div class=\"aem-Grid aem-Grid--12 aem-Grid--default--12 \">\n<div class=\"responsivegrid aem-GridColumn--phone--12 aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--0\">\n<div class=\"aem-Grid aem-Grid--8 aem-Grid--default--8 \">\n<div class=\"responsivegrid content-width-di-sm aem-GridColumn aem-GridColumn--default--8\">\n<div class=\"aem-Grid aem-Grid--12 aem-Grid--default--12 \">\n<div class=\"text cmp-di-text pr-0 pl-0 pl-mob-2 pr-mob-2 aem-GridColumn--phone--12 cmp-di-text--line-height-large aem-GridColumn aem-GridColumn--default--12\">\n<div>\n<div class=\"cmp-text \">\n<h2><\/h2>\n<h2>Business transformation and value creation through generative AI<\/h2>\n<p>&nbsp;<\/p>\n<p>Generative AI can help organizations drive business transformation and create business value in five major ways: cost reduction, process efficiency, growth opportunities, accelerating products\/services\/innovation,<sup><a id=\"endnote-sup-8\" href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/topics\/digital-transformation\/companies-investing-in-ai-to-generate-value.html#endnote-8\">8<\/a><\/sup>\u00a0and new discovery\/insights.<sup><a id=\"endnote-sup-9\" href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/topics\/digital-transformation\/companies-investing-in-ai-to-generate-value.html#endnote-9\">9<\/a>\u00a0<\/sup>In essence, organizations using generative AI are better placed to\u00a0<a href=\"https:\/\/www.bing.com\/ck\/a?!&amp;&amp;p=bcf6b63794e4c35cJmltdHM9MTY5MjY2MjQwMCZpZ3VpZD0wZjYyOGNjMy1kM2VmLTYxYmEtMTMzZS05ZmY0ZDJlYjYwZGYmaW5zaWQ9NTI1Ng&amp;ptn=3&amp;hsh=3&amp;fclid=0f628cc3-d3ef-61ba-133e-9ff4d2eb60df&amp;psq=A+better+way+to+estimate+technology%27s+impact+on+enterprise+value+kearns+smith+tim&amp;u=a1aHR0cHM6Ly93d3cyLmRlbG9pdHRlLmNvbS91cy9lbi9wYWdlcy9jb25zdWx0aW5nL2FydGljbGVzL2VudGVycHJpc2UtdmFsdWUtZnJvbS10ZWNobm9sb2d5Lmh0bWw&amp;ntb=1\">optimize, preserve, and protect and create value<\/a>, whether that is by increasing productivity across the value chain,<sup><a id=\"endnote-sup-10\" href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/topics\/digital-transformation\/companies-investing-in-ai-to-generate-value.html#endnote-10\">10<\/a><\/sup> institutionalizing knowledge, or contributing to research and development.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"responsivegrid aem-GridColumn aem-GridColumn--default--12\">\n<div class=\"aem-Grid aem-Grid--12 aem-Grid--default--12 \">\n<div class=\"container responsivegrid content-width-di-sm aem-GridColumn aem-GridColumn--default--12\">\n<div id=\"container-2aa1686fd6\" class=\"cmp-container\">\n<div class=\"text cmp-di-text pt-1 mb-5 pl-mob-2 pr-mob-2 aem-GridColumn--phone--12 cmp-di-text--line-height-large\">\n<div>\n<div class=\"cmp-text \">\n<p>But as with any technology investment, leaders need to\u00a0<a href=\"https:\/\/www.deloitte.com\/global\/en\/issues\/digital\/a-new-language-for-digital-transformation.html\">look past the technology<\/a> to determine how investing in generative AI aligns with their overall strategy and their ability to affectively adopt and implement it.<\/p>\n<p>The bottom line: Investing in a technology that\u2019s not connected to your organization\u2019s strategy will result in value loss, not gain.<\/p>\n<p>Getting the most out of technology investments comes down to being intentional about aligning tech investments with your organization\u2019s strategy to create the future you imagined.<\/p>\n<p>Stick to the strategy, augment it with thoughtful AI investments (e.g., Cloud, Machine Learning, Blockchain, Cyber, ERP, IoT, etc.).<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Strategy Strategy is an organization\u2019s growth blueprint. It provides direction, sets priorities, and guides decisions. To set a winning strategy, leaders need to understand their competition, mitigate risks, and make hard choices about change and innovation. Generating value from generative AI Business transformation and value creation through generative AI &nbsp; Generative AI can help organizations [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2504","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=\/wp\/v2\/posts\/2504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2504"}],"version-history":[{"count":1,"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=\/wp\/v2\/posts\/2504\/revisions"}],"predecessor-version":[{"id":2505,"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=\/wp\/v2\/posts\/2504\/revisions\/2505"}],"wp:attachment":[{"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}