{"id":278,"date":"2012-05-14T11:38:52","date_gmt":"2012-05-14T15:38:52","guid":{"rendered":"http:\/\/markkirkwood.com\/?p=278"},"modified":"2012-05-17T10:58:59","modified_gmt":"2012-05-17T14:58:59","slug":"profit-from-the-core","status":"publish","type":"post","link":"https:\/\/blog.markkirkwood.com\/?p=278","title":{"rendered":"Profit from the core"},"content":{"rendered":"<p><em><a href=\"http:\/\/www.profitfromthecore.com\/core\/about_profit_from_core.asp?groupCode=7\">Profit From The Core<\/a><\/em>\u00a0(2001) is mandatory reading for any senior-level executive. Its ideas and concepts are timeless. The book was updated in 2010\u2014give it a read&#8230;<\/p>\n<p>Here are some helpful hints to get you thinking\/started:<\/p>\n<p>To identify your core business, first identify the five following assets:<\/p>\n<ol>\n<li>Your most profitable, franchise customers<\/li>\n<li>Your most differentiated and strategic capabilities<\/li>\n<li>Your most critical product offerings<\/li>\n<li>Your most important channels<\/li>\n<li>Any other critical assets that contribute to the above (such as patents, brand names, position at a control point in a network)<\/li>\n<\/ol>\n<p>And, always begin a consulting [or business] assignment by asking these questions first:<\/p>\n<ol>\n<li>&#8220;What is the business definition where you compete?&#8221;<\/li>\n<li>&#8220;What is your core business and source of potential competitive advantage?&#8221;<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Profit From The Core\u00a0(2001) is mandatory reading for any senior-level executive. Its ideas and concepts are timeless. The book was updated in 2010\u2014give it a read&#8230; Here are some helpful hints to get you thinking\/started: To identify your core business, first identify the five following assets: Your most profitable, franchise customers Your most differentiated and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[7,8],"class_list":["post-278","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-books","tag-ideas"],"_links":{"self":[{"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=\/wp\/v2\/posts\/278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=278"}],"version-history":[{"count":0,"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=\/wp\/v2\/posts\/278\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.markkirkwood.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}