January 2024

CPG Product Development

Design Practice McKinsey & Company – CPG product development Consumer-goods companies need to balance rapidly changing consumer and market needs with relevant product experiences. Enter the modern product manager. by Rob Loughlin, Jeff Salazar, Shivam Srivastava, and Scott Woodruff October 2020 Product development and innovation in the consumer-goods industry has never been
easy. The involvement of […]

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