November 2012


Back at the University of Chicago [when I was studying Marketing]…, there were only 4 Ps that defined Marketing: Product, Price, Place, and Promotion. Now, Guy Kawasaki adds: a/the 5th P: Proselytization, which is the process of converting others to your belief, doctrine, or cause. Marketing has now taken on a “new definition.”

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Mind mapping

What is Mind Mapping? Mind mapping is a tool used for creating, thinking, organizing, note taking and brainstorming. All mind mapping begins with a “central idea” that is inserted in the middle of a map. From there, build branches or nodes around the mind map’s central idea, with the first layer being one hierarchical layer

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