September 2012

Revenue growth…

The main areas of improvement to focus on: customer segmentation [employ matching] salesforce effectiveness [view sales as an “opportunity cost“] pricing go-to-market approach [direct v. channel partners] cross-selling [it is usually the lowest-cost alternative] customer retention [insure said via policies, activities, etc.] (repco) And, for margin improvement: How to drive significant top-line revenue growth from

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