October 2012

Predictably Irrational

Predictably Irrational by Dan Ariely In this book, Ariely thoroughly challenges readers’ assumptions about making decisions that are perceived to be based on rational thought. After studying this book (and I have studied a lot of economics), you will fundamentally rethink what makes you and the people around you tick… Chapter summaries: The Truth about Relativity […]

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Customer relationships

Processes [and Sub-processes] for identifying, developing, and retaining customers: Understand markets and customers Understand the market environment Understand customers’ wants and needs Segment customers Involve customers in the design of products and services Develop new concepts and plans for products and services Design, build, and evaluate prototypes Refine and customize products or services, then test

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For those of you who have been asking/inquiring: “Chunking,” is the act of putting multiple items together into distinguishable groups, which are then used as a memory device. Or, “Chunking” involves taking small units of information (chunks) and grouping them into larger units.

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Go to meetings and/or make phone calls with an agenda and questions in mind.  Know in advance what you both WANT and NEED to accomplish during a telephone call or meeting.  Having no objective, pre-preparred questions, or agenda allows other topics to creep in, thus potentially wasting your valuable time. Running a business is challenging!

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