December 2012

Some Annoying, Pretentious and Useless Business Jargon…

“Jargon masks real meaning,” says Jennifer Chatman, management professor at the University of California-Berkeley’s Haas School of Business. “People use it as a substitute for thinking hard and clearly about their goals and the direction that they want to give others.” That said, here is a glossary of some of the most annoying business jargon: […]

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bi*fur*cate verb |ˈbīfərˌkāt| divide into two branches or forks: [ no obj. ] : just below Cairo the river bifurcates | [ with obj. ] : the trail was bifurcated by a mountain stream. adjective |bīˈfərkāt, ˈbīfərkit| forked; branched: a bifurcate tree. ORIGIN early 17th cent.: from medieval Latin bifurcat- ‘divided into two forks,’ from

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An Axis insight…

Key reasons for new product and/or company success: Realistic expectations, timing & plan Plan is based on investigation of facts Proper product & company positioning Avoid acting on personal belief(s) only Align with those “who don’t drink the Kool-Aid” Statements & claims are made based on proof Experienced management Good alliance management Note: This assumes:

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