Month: December 2020

Myths of Revenue Growth – MYTH 9: “M&A GROWTH IS AUTOMATIC.”

M&A must be aligned to drive a synergistic top-line growth opportunity. “A REVENUE WAR ROOM EXERCISE IS AN EXCELLENT STARTING POINT FOR UNDERSTANDING PROFITABILITY DRIVERS AND EMPOWERING THE SALES TEAMS TO MAKE DATA-DRIVEN DECISIONS.” THE TOP NINE MYTHS 1. “Speed kills.”  When it comes to growth strategy initiatives, a popular myth is that speed kills.  We …

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Myths of Revenue Growth – MYTH 8: HANDS OFF MY SALES ORGANIZATION

Despite common belief to leave sales alone, realigning the sales organization as part of a broader transformation gives sales leaders more flexibility to pivot for growth, and strengthens the overall corporate position. TOP NINE MYTHS OF REVENUE AND GROWTH Myth eight: hands off my sales organization! AxisPartners’ Top Nine Myths of Revenue & Growth series …

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Myths of Revenue Growth – MYTH 7: BRANDS AREN’T BUILT IN A DAY. EXCEPT WHEN THEY ARE.

Defying the maxim that brand-building is painstakingly slow and expensive, this manufacturer quickly established its brand amid a changing retail environment. AxisPartners’ Top Nine Myths of Revenue & Growth series spotlights the changing calculus of top-line revenue strategies and suggests ways companies can overcome commonly held revenue and growth myths as they pursue—and achieve—profitable growth. …

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