Reputational resilience. You are what you do. Resilient institutions align their values with their actions, with their words. A wide range of stakeholders—from employees to customers to regulators to investors to society at large—increasingly looks to hold firms accountable in a range of ways, spanning from their brand promise to their stance on environmental, social, and governance (ESG) issues. Resilience demands a strong sense of self—enshrined in mission, values, and purpose—which guides actions. It also requires flexibility and openness in listening to and communicating with stakeholders, anticipating and addressing societal expectations and responding to criticism of firm behavior.