Strategy
Strategy is an organization’s growth blueprint. It provides direction, sets priorities, and guides decisions. To set a winning strategy, leaders need to understand their competition, mitigate risks, and make hard choices about change and innovation.
Generating value from generative AI
Business transformation and value creation through generative AI
Generative AI can help organizations drive business transformation and create business value in five major ways: cost reduction, process efficiency, growth opportunities, accelerating products/services/innovation,8 and new discovery/insights.9 In essence, organizations using generative AI are better placed to optimize, preserve, and protect and create value, whether that is by increasing productivity across the value chain,10 institutionalizing knowledge, or contributing to research and development.
But as with any technology investment, leaders need to look past the technology to determine how investing in generative AI aligns with their overall strategy and their ability to affectively adopt and implement it.
The bottom line: Investing in a technology that’s not connected to your organization’s strategy will result in value loss, not gain.
Getting the most out of technology investments comes down to being intentional about aligning tech investments with your organization’s strategy to create the future you imagined.
Stick to the strategy, augment it with thoughtful AI investments (e.g., Cloud, Machine Learning, Blockchain, Cyber, ERP, IoT, etc.).