Key reasons for new product and/or company success:
- Realistic expectations, timing & plan
- Plan is based on investigation of facts
- Proper product & company positioning
- Avoid acting on personal belief(s) only
- Align with those “who don’t drink the Kool-Aid”
- Statements & claims are made based on proof
- Experienced management
- Good alliance management
Note: This assumes: Adequate funding and resources are available.