Marketing—some simple ideas in quotes

Here are some great and memorable marketing quotes:

  • “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker
  • “The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.” ~ Sergio Zyman
  • “The aim of marketing is to make selling superfluous.” ~ Peter Drucker
  • “What really decides consumers to buy or not to buy is the content of your advertising, not its form.” ~ David Ogilvy
  • “Instead of one-way interruption, web marketing is about delivering useful content at precisely the right moment when a buyer needs it.” ~ David Meerman Scott, Author, The New Rules of Marketing and PR
  • “The urgent can drown out the important.” ~ Marissa Mayer, CEO of Yahoo
  • “Business has only two functions – marketing and innovation.” ~ Milan Kundera (the author of The Unbearable Lightness of Being)
  • “Because it is its purpose to create a customer, any business enterprise has two – and only these two – basic functions: marketing and innovation.” ~ Peter Drucker
  • “Don’t find customers for your products, find products for your customers.” ~ Seth Godin
  • “Either write something worth reading or do something worth writing.” ~ Benjamin Franklin
  • “Marketing is too important to be left to the marketing department.” ~ David Packard
  • “Content is King!” ~ Bill Gates
  • “If you have more money than brains you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” ~ Guy Kawasaki
  • “Marketing wants ‘Mr. Right’ but Sales but wants ‘Mr. Right Now’” ~ Unknown
  • “Markets are conversations.” ~ Levine, Locke, Searls and Weinberger in The Cluetrain Manifesto
  • “What helps people, helps business.” ~ Leo Burnett
  • “The aim of marketing is to get customers to know, like and trust you.” ~ Unknown
  • “Marketing takes a day to learn. Unfortunately it takes a lifetime to master.” ~ Phil Kolter
  • “Advertising in the final analysis should be news. If it is not news it is worthless.” ~ Adolph Ochs
  • “We need to stop interrupting what people are interested in & be what people are interested in.” ~ Craig Davis, Chief Creative Officer of J. Walter Thompson
  • “The purest treasure mortal times can afford is a spotless reputation.” ~ William Shakespeare
  • “Man’s mind, once stretched by a new idea, never regains its original dimensions” ~ Oliver Wendell Holmes

Inspiration for great success(es)…

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