Tending to your web image pays off…

Calculating returns thereto, however, is hard. No good return on investment (ROI/ROR) or otherwise reliable metrics have yet to take hold/emerge for this subject. The best measure today is—the number of “followers” or “likes” you get. They will grow your brand awareness, and over time, your customer base too.

axisco as a boutique advisor is still most successful acquiring new clients and developing brand awareness through ongoing face-to-face networking and referral means v. web traffic hits, etc. So, in our case, web traffic is primarily just prospects looking for research, data, ideas or vetting of the firm. That said, if you are a high-level/fledgling professional services provider…, don’t count too much on your website for true business development yet—use it as a backdrop.

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