Tool | March 2013 Economic Outlooks ↔ GDP growth. Though slow in early ’13, around 2% for the year ↔ Interest rates. Little change through mid-’13, 10-year T-notes at year-end, 2.25% ↑ Business spending. About a 4%gain in ’13, half of ’12’s pace ↑ Housing sales. Existing homes up 7.5% in ’13, new ones more than […]
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Key points to think about: Strategy and repositioning Product development and planning Supply chain optimization Digital disruption and channel strategy Media migration and marketing strategy Business model reinvention Customer segmentation and messaging Sales force effectiveness Pricing [and, the gross-to-net/price “waterfall”] Go-to-Market [G2M] approach & channel partners Cross selling and customer retention Sales & marketing
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A Promising Investment Opportunity? Here is a viable scenario that is based on recent trends (e.g., Macro Demographic Changes, Lifestyle Shifts, Technological Tends, New Business Models, and Intensified Competitive Dynamics): Reimagining the convenience store. C-stores are uniquely positioned to exploit new demands for convenience and increasing urbanization. They’re already closer to consumers than any other
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This is an old Mesa Associates [the forerunner to Axis Associates] pricing paper that was published in The Journal of Professional Pricing. It reminds me of the old George Santayana [philosopher, essayist, poet, and novelist] quote from his work titled The Life of Reason (1905-1906): “Progress, far from consisting in change, depends on retentiveness. When
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Build you sales and marketing depth and range of experience in the following areas: Customer insights and segmentation Product and category management Pricing Sales and channel effectiveness Marketing and brand strategy Customer experience Loyalty And, apply an outside-in perspective to the above in order to achieve profitable growth.
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Customers are the source of real growth, and “customer-centric” businesses build a virtuous cycle called the “customer wheel.” The customer wheel: Six elements of the virtuous cycle Insights and segmentation Customer segmentation Customer insights Needs analysis 2. Value proposition Product and category management Pricing Branding 3. Customer acquisition Sales and channel effectiveness Marketing and effectiveness
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