Key points to think about:
- Strategy and repositioning
- Product development and planning
- Supply chain optimization
- Digital disruption and channel strategy
- Media migration and marketing strategy
- Business model reinvention
- Customer segmentation and messaging
- Sales force effectiveness
- Pricing [and, the gross-to-net/price “waterfall”]
- Go-to-Market [G2M] approach & channel partners
- Cross selling and customer retention
- Sales & marketing management
Start from scratch, and explore each and every aspect of the business, analyze every product line and its competitive position, and challenge the overall execution model. Uncover possibilities that may have been overlooked or not objectively considered.