A Wake-Up Call

Clearly, change is accelerating.

Macro Strategy—Numerous factors suggest rising global public-health risks, including pandemics. In a widely-held view, the current crisis could be considered a wake-up call to changes in business practices, consumer preferences and behaviors in a way that ultimately are consistent with sustainable-growth objectives. This may have implications for growth and investment patterns but in this view the U.S. is well positioned to benefit given its competitive advantage in advanced technology, large domestic market and room to potentially benefit standards of living.

Interestingly, however, the pandemic seems to be a wake-up call, and a likely catalyst, for a return to good old values, such as preparedness, self-sufficiency, good hygiene, health and wellness, quality versus quantity, and decentralization and reduced complexity/fragility of production and supply networks, all critical for peace of mind, economic and social resilience/stability, economic prosperity, and ultimately, sustainable growth and progress.

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