For many, the toughest leadership test is now looming: how to bring a business back in an environment where a vaccine has yet to be found and economies are still reeling.
- Rapidly recover revenue. Start-up mindset; human at the core (people); acceleration of digital, tech, and analytics; purpose-driven customer playbook; ecosystems and adaptability; identify and prioritize revenue opportunities; act with urgency; develop an agile operating model.
- Rebuild operations. Building operations resilience; accelerating end-to-end value-chain digitization; rapidly increasing capital-and operating-expense transparency; embracing the future of work; reimagining a sustainable operations competitive advantage; taking action.
- Rethinking the organization. Who we are; how we work; how to grow… (digital platforms and networks vs. 1-to-1 transactions).
- Accelerate digital adoption to enable re-imagination. Scale and speed…; refocus digital efforts to reflect changing customer expectations; use data, internet of things (IOT), and AI to better manage operations; accelerate tech modernization; increase speed and productivity of digital solutions.
Exhibit
Recovering revenues is an important element of reimagining the return.
Matrix for prioritizing measures for rapid recovery, illustrative
[Impact on EBITDA – High/Low] | [Time to impact – Slow/Fast]
- Sales restructuring
- M&A moves
- Revenue-growth management
- E-commerce analytics
- Customer experience, safety
- Marketing efficiency
- Assortment, range, sizing, and packaging
- Demand planning
- E-commerce features