bifurcate…

bi*fur*cate verb |ˈbīfərˌkāt| divide into two branches or forks: [ no obj. ] : just below Cairo the river bifurcates | [ with obj. ] : the trail was bifurcated by a mountain stream. adjective |bīˈfərkāt, ˈbīfərkit| forked; branched: a bifurcate tree. ORIGIN early 17th cent.: from medieval Latin bifurcat- ‘divided into two forks,’ from

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An Axis insight…

Key reasons for new product and/or company success: Realistic expectations, timing & plan Plan is based on investigation of facts Proper product & company positioning Avoid acting on personal belief(s) only Align with those “who don’t drink the Kool-Aid” Statements & claims are made based on proof Experienced management Good alliance management Note: This assumes:

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Marketing

Back at the University of Chicago [when I was studying Marketing]…, there were only 4 Ps that defined Marketing: Product, Price, Place, and Promotion. Now, Guy Kawasaki adds: a/the 5th P: Proselytization, which is the process of converting others to your belief, doctrine, or cause. Marketing has now taken on a “new definition.”

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Mind mapping

What is Mind Mapping? Mind mapping is a tool used for creating, thinking, organizing, note taking and brainstorming. All mind mapping begins with a “central idea” that is inserted in the middle of a map. From there, build branches or nodes around the mind map’s central idea, with the first layer being one hierarchical layer

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