Key reasons for new product and/or company success: Realistic expectations, timing & plan Plan is based on investigation of facts Proper product & company positioning Avoid acting on personal belief(s) only Align with those “who don’t drink the Kool-Aid” Statements & claims are made based on proof Experienced management Good alliance management Note: This assumes: […]
Back at the University of Chicago [when I was studying Marketing]…, there were only 4 Ps that defined Marketing: Product, Price, Place, and Promotion. Now, Guy Kawasaki adds: a/the 5th P: Proselytization, which is the process of converting others to your belief, doctrine, or cause. Marketing has now taken on a “new definition.”
What is Mind Mapping? Mind mapping is a tool used for creating, thinking, organizing, note taking and brainstorming. All mind mapping begins with a “central idea” that is inserted in the middle of a map. From there, build branches or nodes around the mind map’s central idea, with the first layer being one hierarchical layer
Predictably Irrational by Dan Ariely In this book, Ariely thoroughly challenges readers’ assumptions about making decisions that are perceived to be based on rational thought. After studying this book (and I have studied a lot of economics), you will fundamentally rethink what makes you and the people around you tick… Chapter summaries: The Truth about Relativity
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Processes [and Sub-processes] for identifying, developing, and retaining customers: Understand markets and customers Understand the market environment Understand customers’ wants and needs Segment customers Involve customers in the design of products and services Develop new concepts and plans for products and services Design, build, and evaluate prototypes Refine and customize products or services, then test
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How to Write With Style Kurt Vonnegut, in a great piece about finding values in stylistic writing… In Summary: Find a subject you care about Do not ramble, though Keep it simple Have guts to cut Sound like yourself Say what you mean Pity the readers From: HOW TO USE THE POWER OF THE PRINTED
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