SALES – Doing more with less …

“The best kind of marketing tells the truth, it’s concise and engaging.” Ideas Misc.: competitors, peers, gross margins, FTE (full time equivalent) Productivity – driving higher productivity. Seek efficient growth Profitable growth – transformative—and disruptive Capability gap – leaders & laggards … Sales organization – be more calibrated in how they work – squeezing out

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SALES | SALES LEADER

Focus Points Highest priority opportunities [focus] | pipeline | 20% of opportunities that provide 80% of the $s product-customer-fit, product-market-fit | 10x product/10x sales representative gains Selling insights, “pain points,” etc. Profile: who are we looking for? Sellers, 10x growth, impact, confidence, close opportunities … Hire slow, fire fast …! Confidence: salespeople …, scar tissue,

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Growth Strategy

Our strategic growth planning engagements deliver a clear understanding of the sources of growth that will materially contribute to company value. We use our Top Line for B2B Revenue Engines® methodology, frameworks, tools and approaches to examine the highest growth potential opportunities, identify market forces that might create risk or opportunity, assess internal capabilities needed to

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