April 2020

Ample Data, Often Free, Can Predict Consumer Behavior Through the Covid-19 Crisis

Brief  Publicly available tools help companies spot patterns in one country or region that will likely repeat elsewhere. At a Glance √  Copious data from search engines and ad platforms can help marketers navigate a wise course during and after the pandemic. √  Google Trends data showing demand for product categories in countries where the

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Four High-Frequency Indicators for the Eventual Recovery

These indicators are for travel and entertainment — some of the sectors that will probably recover very slowly, post COVID-19. Air Travel The TSA is providing daily travel numbers. This data shows the daily total traveler throughput (from TSA) for 2019 (Blue) and 2020 (Red). On April 11th there were 93,645 travelers compared to 2,059,142

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